About 75 percent of the Yoruba men are farmers, producing food crops for their domestic needs. Farming is considered men's work. Clearing or hoeing fields is done only by men. Wives help their husbands plant yams and harvest corn, beans, and cotton. They also help at the market, selling farm produce. Some Yoruba have large cocoa farms worked by hired labor.
The Yoruba enjoy trading. Huge markets with over a thousand sellers are common. Trade in foodstuffs and cloth is confined to women. Meat selling and produce buying are the province of men.
The new, educated generation is moving away from farming, and its members are looking for white-collar jobs.